5 Tips to Building a Business Team That Wins
Running a successful salon involves involves a huge amount of work, but few tasks are more important that putting together a top-notch team of employees. If you get the mix of personalities and skills right you are already a long way towards creating an environment that customers actively look forward to visiting and are happy to recommend to others.
However, creating a winning team isn’t simply a matter of stumbling into some lucky hires – you’re going to have to dedicate significant resources to cultivating the careers of the hairdressers working for you and creating a real sense of shared purpose.
In this piece, we’ll break down five straightforward ways you can start making that happen:
- Set Standards
In a perfect world, every member of a salon team would naturally share the same set of standards and expectations for their own work and behaviour, but that’s sadly not always the case out in the real world.
Ensuring you have clearly defined standards in placefor your team sets the bar early and gives each team member a solid base from which to work. How you go about codifying these will vary from salon to salon – some businesses will want to take a more informal approach than others.
What ever approach you take, the standards and expectations you set for your team should be clearly communicated from the outset.
- Actively Incentivise Your Team
As a successful salon owner, you’ve probably already taken care of the basics by paying your team what they’re worth and making sure they enjoy tip-top working conditions. Going the extra mile and actively incentivising individuals is a shortcut to taking a group of hairdressers from good to great.
Getting this right is a question of mixing shared team goals with individual rewards and bonuses team members can go for. You’re not turning this into a ruthlessly competitive environment, though. This isn’t a car dealership after all!
Most people will, however, respond positively when given a chance to tie exceptional personal performance to specific rewards. Setting up separate team-based goals and rewards helps lock in a further sense of shared endeavour and gets everyone rowing towards the same shore.
- Carry Out Regular Reviews
Running a successful hairdressing establishment is a long way from the Fortune 500, but there’s no reason you can’t steal a few tricks from the corporate world in terms of managing your teams.
Sadly. many salon owners neglect to carry out formal performance reviews with their staff, preferring to take care of the team management side of things on a more or less ad hoc basis. There’s a lot to be said for proper reviews, though, even in the context of a small operation.
Having scheduled review times during the year where your team members know you’ll be sitting down in a private, supportive session lets them know you’re taking their career development seriously. These sessions give you an excellent opportunity to check in with people on a personal level and effectively manage team members across different experience levels.
It’s also well worth running one or two group review sessions per year with the entire team in attendance. This gives everyone a chance to chime in on different aspects of the business’ operations and gives your team a real sense of shared responsibility and purpose.
- Invest In Team Bonding
Every team needs to blow off a little steam from time to time and hairdressers are no exception. Make sure you’re working regular team days and nights into the mix to keep morale high.
We’re not talking about soulless corporate “organised fun” style outings, though. Far from it. Get your team involved in setting up enjoyable opportunities for extracurricular socialising and make sure everyone is truly on board. You’ll see overall team togetherness steadily skyrocket if you get this right.
- Promote Your Personnel
Always remember that though team members are working for the business, they’re also focused on achieving their own personal goals and dreams. Make sure you’re taking every opportunity you can to help them grow and refine their skills.
As an example of this approach, organising team photoshoots and shows can be a wonderful way of both explicitly praising your team and handing some extra authority and responsibility to individual members.
Putting together a great team is an ongoing project, but one that every salon owner should put at the top of their to-do list. Start working our five simple tips into your overall management strategy and you’ll be well on your way to building a business team that wins!
Tracey Daniel and Jane Challinor are the founders of the Real Business Group, an organisation which assist entrepreneurs and business owners to reach the next level in their business.
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