6 Sins Salon Owners Make on Social Media & What You Can Do to Avoid Them
Salon owners are notorious for being busy and run off their feet. It’s no surprise that when you’re trying to get everything done, your social media may pay the price. While it may seem that anyone can do social media (and to some extent this is true), there are a few things you can do make sure it isn’t obvious you may not quite be all over it.
Here are 6 of the top mistakes salon owners make on social media, and how you can easily avoid them.
Lazy Screen Shots
No doubt you’ll do most of your social media from the comfort of your smartphone. Don’t make the mistake of screenshotting and then posting that exact snapshot from your phone’s gallery into your socials. You don’t want to appear unprofessional with the icons that sit at the top of your screen – battery life, WIFI connection, the time of day, and oh yes…you’re with OPTUS. Get rid of those extra bits, crop it!
Platforms like Instagram allow you to share any images from other brands you think might be a great addition to your viewers. This can include photos from other salons, but limit these because you don’t want to give the impression that the photo is yours.
For a business, collages look slightly inelegant, especially when one collaged image sits uncomfortably among a group of beautiful one-photo posts on your account.
It’s all about quality over quantity. Post the one image that speaks a thousand words. You’ll find your reach and engagement will be three-fold. When you want to use more than one picture to tell a story, use Instagram’s multiple upload option with swipe action instead.
Same-same Over Again
Try to get out of the habit of using the same style of images over again – shots of your clients’ finished hair from the back. Ensure you post pictures of your clients’ faces as well as their hair, your staff, behind the scenes, even how-to or salon tour videos.
Poor Grammar and Spelling
It’s the little things that count too, and it looks unprofessional when your apostrophes are in the wrong place, commas are non-existent, you’re shortening words by leaving out vowels, and other words are being misspelled.
Accompany your brilliant photographs with brilliant wording.
Not Engaging with Audiences
The biggest sin of them of all is not responding to your audience’s enquiries and just referring them to call your salon. The idea of social media is to be – you guessed it – social!
If you find yourself with limited time or knowledge to dedicate to your social media platforms, services at social media agencies can assist with your strategies and take over the responsibility altogether. Scene It Social provides tailored social media packages to the hair and beauty industry, and can work with you to make your social media content irresistible. They can be easily contacted on 0413 546 493 or visit sceneitsocial.com.au.
Scene It Social
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