How Email Marketing Can Work to the Benefit of Your Salon
Marketing tactics to attract new clients and keep your existing ones can require a lot of time and effort, and in many cases the investment just isn’t something you can focus on. This mindset needs to change! Reaching out beyond the salon is just as important as interacting with your clients face-to-face, but it doesn’t need to be as irritating as spam or as extensive as a billboard.
Email marketing is one of the most cost effective and powerful solutions for your salon business. It has the potential to be one of the highest return on investments of any marketing activity, because with email being more accessible than ever on smartphones, it’s convenience at your fingertips.
Links and calls to action within emails will lead clients back to your website or social media platforms, and importantly, back into your salon chair. Online platforms like MailChimp specialise in sending out mass newsletters that convert to beautifully designed directives, and exceed basic text emails. Some salon software can integrate with these email marketing platforms, like Kitomba, and you can track everything from the one place.
Some may think email marketing a bit of a gimmick, but people are wise about it, and they know click bait when they see it. Privy subject lines connect more with readers and stimulate curiosity, making your clientele-only offers and promotions available via email. Social media is incredible for reaching beyond your direct demographics, but it can attract those who are simply after an offer. Using email marketing means you are talking straight to your returning client base.
But that’s not to say you should send emails ‘just because’. Your clients believe in you, your salon, your team and the products you supply, so ensure they are receiving relevant, useful information that doesn’t come across as monotonous and tedious.
Email marketing to your clientele is one of the best ways outside of a direct sale to promote services and products that you provide. It’s here you can attach links to online articles, informational pages, and include videos and photographs of what you and your salon does best. Perhaps getting more technical, you can include a link to allow readers to book their next appointment straight from the email. The possibilities are endless with how far you can take your email marketing strategy!
There’s no need for concern, however, if you find yourself with limited time or knowledge to dedicate to email marketing. Services by digital marketing agencies can assist with your strategies to connect beyond the salon or take the responsibility on altogether, and you can find one that will easily fit in with your brand. Here at Scene It Social, we provide tailored email marketing services to the hair industry, and can work with you to get your messages out there. Just give us a call on 0413 546 493 or send us an email to firstname.lastname@example.org <3
Scene It Social
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