How to Use Facebook Live Videos To Get Leads
Video content will tremendously help your brand, but it’s only one step on the road to success. Managing an awesome business means you need to have social media presence, that’s just how the world works these days.
And a true pioneer that can give your business an opportunity to expand online exposure at almost no expense is Facebook. It’s the platform you need to be on, but the deal is you have to play the game and hop on trend with live streaming videos. Having a steady cascade of videos will mean more chance to get on top of the algorithm within Facebook, so people are bound to see it first at the top of their newsfeed.
People respect transparency, and Facebook Live provides opportunities to show your followers who you really are. It will give a face to your brand, a valuable factor. And the best part? It’s totally free!
People don’t have time to read through a big bulk of text in the digital landscape. In an online world of viral content and trends, users are happy to engage with a quantity of content as opposed to quality, yet oddly enough, the average person spends up to 2 hours on social media every day! To attract potential leads, always use a catchy title or appealing topic for your live streams, then cover the topic, finish with your marketing funnel, and interact with your viewers.
The idea is to keep viewers hanging on until the very end when you typically pitch your business or product. But most importantly, ask questions throughout your talk so everyone can respond or ask you questions in real time.
Demonstrate Your Products
In some cases, you don’t have to wait until the end of your live video to sell or promote your product, you can easy do a demo. But don’t appear pushy or cluttered with heavy-handed pitches, you want to keep it subtle and friendly. All you need to do is talk about how amazing and awesome your business or product is, and you’ve got something for everyone!
Offer Special Discounts or Promotions During Live Streams
Once you’ve strategised the content and format of your live video, create a post to let your audiences know when you’ll be going live, and don’t forget to detail the theme of your impending content! When you go live, share specific details about your business and/or product or service, which can include links to other lead generating content such as blogs or vlogs, and ensure your special offer or discount is planned in advance.
By using a combination of these ideas for your Facebook live stream videos, you’ll be reaping the rewards of more audience engagement and a return on investment. As the social media platform continues to change and users get more savvy, they’re looking for brands that stand out from the crowd. So seriously consider using cost-effective ways to promote your business and offer special deals to leverage as much as possible.
Scene It Social provides tailored social media packages to the hair and beauty industry, and can work with you to make your social media content irresistible. They can be easily contacted on 0413 546 493 or visit sceneitsocial.com.au.
Scene It Social
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