The rise and rise of CHATBOTS
MOVE aside Email Marketing. We are in the era of CHATBOTS! Haven’t heard of a chatbot?
Chances are you have engaged with a chatbot without knowing what it is. A chatbot is a computer program which conducts a conversation via auditory or textual methods. Still confused? If you’ve purchased something in the last 8 months, you may have received an automated conversation window pop up in your Facebook Messenger to chat with you about your purchase or provide you with further information. The conversation is directed at you, and you don’t feel like you’re at the end of an email blast. As a result, businesses have the ability to interact directly with the client and attain much higher conversion rates when engaging with their prospective client.
There are over 1 BILLION people using Facebook Messenger. That’s more people than those who use Facebook. More and more people are moving their social circles to engage on the private Messenger network, which means this is now the platform to engage directly with our clients.
It’s become common practice for many individuals seeking more information about a service to contact a salon via Facebook Messenger. This movement has been led by Generation Y, who prefer to connect with businesses via social media channels rather than call.
What’s super exciting about chatbots is that salons can get involved in this new way of marketing and funnel more individuals to booking appointments online, or answering common questions about services without requiring speaking to you or your employees directly. If an individual’s enquiry cannot be answered by the chatbot, you and your team can respond in due time.
Furthermore, each time a potential client communicates with you via your chatbot, they become subscribed to your Messenger list. Which means you can broadcast messages about upcoming promotions to your subscriber list within your chatbot.
Chatbots can be complicated to setup. If you don’t have a savvy marketer who can setup your chatbot for you, reach out to Hairpin Digital. We can get you moving in the right direction.
Estelle Oliveri is the director of Hairpin Digital. Digital Marketing Agency for the Hair and Beauty Industry. Connect with her directly on Facebook Messenger here>> m.mehairpindigital
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